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New hotel trends for National Day 2024: Post-00s wear Hanfu, stay in the 'State Guesthouse', drink tea and learn calligraphy to demonstrate cultural confidence

Date: 2024-09-14

Demonstrating cultural confidence and inheriting national pride, the national style and national tide are being praised by contemporary young people. Meituan data shows that its platform users search for "national style" and "national tide" more than 50 million times a year. In the first eight months of 2024, Meituan's national style and national tide hotel bookings increased by more than 30% year-on-year.


Young people's love for national style and national tide has brought "state guesthouse" accommodation to the heat. Meituan data shows that in the first week of September 2024, the search volume for "state guesthouse" increased by nearly 10% year-on-year, and the number of comments increased by 29%. Among Meituan's users who booked "state guesthouses", those born after 2000 accounted for nearly 20%. National Day is the peak period for bookings at the state guesthouse, and some users even book rooms 170 days in advance.